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Cookies Policy


What are cookies?

Cookies are small text files that are stored on your computer, tablet or mobile phone when you visit a website. They allow websites to remember user preferences when you return to them. Cookies are also used to help websites to understand how users move around their pages so they can improve their performance and user experience.

How does Baker Ross use cookies?

We use cookies that are essential in order to enable the website to provide services you have asked for such as keeping track of the items you have added to your basket or identifying when you have logged in.

We also use cookies to enhance the functionality of the website by storing your preferences. They enable us to store products in your basket between visits, remember the products that you have previously viewed and help us to find relevant product recommendations for you. We also use cookies so we can take and analyse visitor information to improve your shopping experience.

To order products on BakerRoss.co.uk you need to have cookies enabled. If you don't wish to enable cookies, you will still be able to browse around the site but the functionality that allows you to add products to the basket, register for an account or access an existing account will be unavailable. If you'd prefer to restrict or delete cookies from Baker Ross, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

Our cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites or external data suppliers.

Which cookies does Baker Ross use?

Cookie Name

Cookie Purpose

__utma, __utmb, __utmc, __utmz

This website uses Google Analytics to allow us to analyse visitor information such as browser usage, visitor numbers and response to marketing activity. That information helps us to improve the website and your shopping experience. The data stored by these cookies can be seen only by the relevant teams at Baker Ross. We never show any confidential information.

_aw_m_1902

We use affiliate programmes to advertise our services and products. This cookie stores a reference to the affiliate website that you visited before you came to our website. This cookie only exists if you visited an affiliate website and clicked on one of our ads.

VIEWED_PRODUCT_IDS

This cookie stores a reference of the products you have viewed. We display a list of these products on category and product pages so you can easily find them if you want to view them again.

pcaInstallationId

This website uses Capture+, a service provided by Postcode Anywhere. This cookie is used to retrieve a list of addresses previously used so you do not have to complete your full address each time.

CART

This cookie allows you to manage your shopping basket.

CATEGORY_INFO

This cookie stores the category information, which allows to display pages more quickly.

CURRENCY

This cookie stores your preferred currency.

CUSTOMER

This cookie stores an encrypted version of your customer id within the website. This allows you to access and manage your account, create a shopping basket and purchase from the website.

CUSTOMER_AUTH

This cookie indicates if you are logged into the website.

EXTERNAL_NO_CACHE

This cookie indicates whether caching is disabled or not. We use this to provide a speedier browsing.

frontend, PHPSESSID

Thes cookies identify the session on the server so you can browse the site as a registered user.

NO_CACHE

This cookie indicates whether it is allowed to use cache. We use this to provide a speedier browsing.

PERSISTENT_SHOPPING_CART

This cookie stores information about your shopping basket.

STF

This cookie identifies the products you have emailed to friends.

WISHLIST

This cookie stores an encrypted list of products added to your wishlist.

WISHLIST_CNT

This cookie stores the number of items in your wishlist.